What is the point of the may 2020 google core update?

“All of a sudden, we’ve lost a lot of control,’ he said. ‘We can’t turn off our internet; we can’t turn off our smartphones; we can’t turn off our computers. You used to ask a smart person a question. Now, who do you ask? It starts with g-o, and it’s not God….”

Steve Wozniak

We all look at another broad core update and say, see? Big swings in traffic and rankings.

On Monday May 4, 2020 Google pushed another broad core update.

Everything is new and exciting, and everything seem to matter so much again.

What is the point of all these updates anyway?

This article will help you think a little bit more clearly about what you’re choosing to find important in your website and what you’re choosing to find unimportant.

Whether you realize it or not, Google is taking more and more factors into account year by year.

Those factors helps some sites to win, but it creates problems for some other sites.

Problems are a constant in websites. When you solve content quality by refreshing your copies, you have user experience to care about. Then getting into technical SEO issues, and more.

Problems never stop; they merely get exchanged and/or upgraded.

This is a pain. But this pain, as much as we hate it, is useful. It helps show us what’s good for our website versus what’s bad for it.

Now let’s jump into what is important for your website. What is true and immediate and crucial.

1. User Experience

Based on Wikipedia User experience “(UX) is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, effective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.“

If you feel crappy on a website, it’s because your brain is telling you that there’s a problem that’s unaddressed or unresolved. On the other hand, when website creates positive emotions and right feelings, life seems simple and there’s nothing else to do but enjoy it. That’s it. That’s user experience.

Now it’s the perfect place to ask yourself that if your website creates right emotions for users or not. The longer you create negative emotions through UX, the more drop it will be when Google finally confronts your issues.

2. Content Quality

Everybody wants that. It’s easy to want it. But it’s difficult to create it.

A fact that most site owners never consider, is ” What price do you pay for your content? What are you willing to struggle for having it” Because creating good copy requires struggle. Your rank on Google growth from fresh and great content.

All site owners want to have a huge traffic from Google , but not everyone is refreshing their copies, enhancing them based on their target market, and exceeding user expectations via high-Quality content.

3. E-A-T (Expertise-Authority-Trustworthiness)

For some websites, it appears that many of the articles that improved in rankings with this update ( and almost all broad core updates) contained an element of first hand expertise.

The more strong writers that cover your niche, the more you improve your rank through core updates.

The benefits of Authority is still unquestionably fantastic. In many ways, building right, strong and natural links over time matter.

Based on what Google has explained: “Google’s algorithms identify signals about pages that correlate with Trustworthiness and authoritativeness. The best known of these signals is PageRank, which users links on the web to understand authoritativeness.”

4. Disruptive Advertising

The truth is that the aggressive and disruptive Advertising situation considers as a problem by Google. If you’re the owner of the site, you kind of know this already.

If the content of your website flooded with excessive amount of ads that distract from or interfere with the main content, it’s the worst of the worst for users and as a result for your rank on Google.

The best of the best for you as the site owner is to realize that your ads are offensive for visitors and Google. This realization is the first and most important step toward solving them.

5. Technical SEO

As the site owners we rarely think and/or talk about it, and we certainly never discuss why this could be a problem while it is. Based on my personal experience with many websites, the tidal waves of technical SEO problems flowing past them constantly.

All day, every day, they pop up, and could roll out to many pages. It has become an accepted part of SEO community today to believe that it’s important to continually analyze the site to surface SEO technical problems and fix them as quickly as possible.

A lot of site owners are afraid to accept speed issues, canonical problems, meta robots tag issues, render problems, robots.txt issues, performance problems, and more. This sort of thinking is dangerous. (Remember Linkedin disappeared from the SERPs for a short while just few days ago and saw some major dips. They blocked themselves from Google!)

Websites that become great at something become great because they understand that they’re not already great. They need to fix their issues. All issues. And that help them to be so much better.

Ok. That’s it. They are what actually matters.

These items suggest that some values and metrics are better than others for your website. Some leads to good problems that are easily and regularly solved. Others lead to bad problems that are not easily and regularly solved. But you should solve both. This is a message from Google for you as the site owner after every core update.

There’s still something in here. Some final tips and recommendations about Core Updates

Tip number one

Don’t prioritize one issue over other issues. Find all potential problems and fix them all. Denying some issues leads to experiencing deeper and more drops on Google after every Core Update.

Tip number two

Lost your rank on many keywords right now? Don’t panic! That’s an opportunity to analyze your website constantly and fix the issues. That’s how you can improve your site for the next following updates.

Tip number three

Let’s be clear. There’s no such thing as short term gains and fast results in the SEO world. The solution to your struggles on website is to implement the right changes for users and site, and keep them in place over the long term.

I hope this article will turn your site into slightly better site. That is the real progress.

Think of all these updates as a guide to improving and how to do it better, more meaningfully, with more attention & passion toward your website users.