What is the point of the may 2020 google core update?
On Monday May 4, 2020 Google pushed another broad core update.
What is the point of all these updates anyway?
1. User Experience
Based on Wikipedia User experience “(UX) is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, effective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.“
2. Content Quality
3. E-A-T (Expertise-Authority-Trustworthiness)
For some websites, it appears that many of the articles that improved in rankings with this update ( and almost all broad core updates) contained an element of first hand expertise.
The more strong writers that cover your niche, the more you improve your rank through core updates.
The benefits of Authority is still unquestionably fantastic. In many ways, building right, strong and natural links over time matter.
Based on what Google has explained: “Google’s algorithms identify signals about pages that correlate with Trustworthiness and authoritativeness. The best known of these signals is PageRank, which users links on the web to understand authoritativeness.”
4. Disruptive Advertising
The truth is that the aggressive and disruptive Advertising situation considers as a problem by Google. If you’re the owner of the site, you kind of know this already.
If the content of your website flooded with excessive amount of ads that distract from or interfere with the main content, it’s the worst of the worst for users and as a result for your rank on Google.
The best of the best for you as the site owner is to realize that your ads are offensive for visitors and Google. This realization is the first and most important step toward solving them.
5. Technical SEO
As the site owners we rarely think and/or talk about it, and we certainly never discuss why this could be a problem while it is. Based on my personal experience with many websites, the tidal waves of technical SEO problems flowing past them constantly.
All day, every day, they pop up, and could roll out to many pages. It has become an accepted part of SEO community today to believe that it’s important to continually analyze the site to surface SEO technical problems and fix them as quickly as possible.
A lot of site owners are afraid to accept speed issues, canonical problems, meta robots tag issues, render problems, robots.txt issues, performance problems, and more. This sort of thinking is dangerous. (Remember Linkedin disappeared from the SERPs for a short while just few days ago and saw some major dips. They blocked themselves from Google!)
Websites that become great at something become great because they understand that they’re not already great. They need to fix their issues. All issues. And that help them to be so much better.
Ok. That’s it. They are what actually matters.
These items suggest that some values and metrics are better than others for your website. Some leads to good problems that are easily and regularly solved. Others lead to bad problems that are not easily and regularly solved. But you should solve both. This is a message from Google for you as the site owner after every core update.
There’s still something in here. Some final tips and recommendations about Core Updates
Tip number one
Don’t prioritize one issue over other issues. Find all potential problems and fix them all. Denying some issues leads to experiencing deeper and more drops on Google after every Core Update.
Tip number two
Lost your rank on many keywords right now? Don’t panic! That’s an opportunity to analyze your website constantly and fix the issues. That’s how you can improve your site for the next following updates.
Tip number three
Let’s be clear. There’s no such thing as short term gains and fast results in the SEO world. The solution to your struggles on website is to implement the right changes for users and site, and keep them in place over the long term.